Accor (ACp)
CBOE (Paris) • Consumer Cyclical
Name
CEO
Website
Industry
Year Founded
Employees
Accor is a hospitality group that manages and franchises hotels across a range of brand families and price points. The model separates ownership from operations so brand standards, distribution, and loyalty can scale without heavy balance sheet use. Property partners receive clear operating manuals, and service training is tied to those manuals rather than one-off campaigns. Digital channels mirror front-desk logic so rates, benefits, and service options remain coherent. Regional offices adapt marketing and labor practice to local norms while core identity and safety rules stay centralized. The company reports in a factual tone that favors occupancy, mix, and service quality over promotional claims. Within the consumer discretionary sector, Accor presents a platform that aims for steady guest experience and predictable owner support.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Accor's Technical Indicators Summary
ACp is exhibiting a neutral technical profile as of this session in Paris, with trend strength remaining subdued given the ADX just below 20. Momentum indicators present a mixed picture: the RSI suggests a hold stance near oversold territory, while the CCI and MACD lean toward selling pressure. Price is currently trading below most short- and medium-term moving averages, which are signaling bearishness, yet it remains close to the 200-day SMA and EMA, both of which indicate some underlying support. Volatility is moderate, with the ATR steady around one point eight percent. Meanwhile, volume flow via OBV is weak, contrasting with a modestly positive signal from VWAP near the current price. Overall, these factors contribute to a balanced but cautious technical outlook.
| Indicator | Value |
|---|---|
RSI (14) | 36.92 |
Stochastic %K (14, 3, 3) | 17.33 |
CCI (20) | -185.76 |
WPR (14) | -86.90 |
Momentum (10) | -2.10 |
MFI | 25.47 |
MACD Level (12, 26) | -0.22 |
Bollinger Bands | $45.53 - $49.12 |
ATR (14) | $0.85 (1.88%) |
ADX (14) | 19.72 |
OBV | 6,049,707 |
VWAP | $45.35 |
Classic Pivot Point | $45.64 |
Fibonacci Pivot Point | $45.64 |
Simple Moving Averages | $44.33 - $47.32(5 indicators) |
Exponential Moving Averages | $45.47 - $46.84(5 indicators) |
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By the close, AC.PA remained slightly above yesterday’s 45.57, with a small 0.944% gap leaving it around 46.00. End-of-day turnover for AC.PA stayed minimal, stuck at 0.24× normal activity. AC.PA's slight rise amid limited trading suggests cautious investor sentiment amid no clear company-specific news.
Price Change
from €45.57 close
+€0.43
Trading Volume
Below avg (570.2K)
135.2K
vs S&P 500 Today
Underperforming Market
-0.69%
52-Week Position
Upper range
69.1%
Updated: January 21, 2026 at 16:06 UTC